Shoppers Invited to Sample American Wagyu Beef During Outdoor BBQ and In-Store Demonstrations at Select Bay Area and Central Valley Locations
MODESTO, Calif. – April 15, 2024 – Save Mart and Lucky shoppers are invited to experience the exquisite taste of Snake River Farms American Wagyu Beef during the upcoming Snake River Farms BBQ Tour taking place at select stores from April 15-19th. The Snake River Farms BBQ Truck will set up the grill at several store locations conducting live demonstrations and grilling choice wagyu tri-tip for shoppers to experience the unmatched flavor and quality of Snake River Farms, the pioneer in American Wagyu Beef.
An exceptionally renowned brand, Snake River Farms’ American Wagyu Beef is featured at Michelin-starred restaurants and features intense marbling that exceeds the capabilities of the USDA grading scale. American Wagyu beef selections available for purchase at Save Mart and Lucky stores include Boneless Ribeye, Boneless New York Strip, Tri Tip Roast, Beef Sirloin Thin Sliced Milanese Steak (for Carne Asada), Double R Snake River Farms Pattie and Ground Beef.
“As grilling season kicks off, we are excited to offer Save Mart and Lucky shoppers the opportunity to sample premium American Wagyu beef in a fun and immersive experience,” said Chris Hooks, chief merchandising and marketing officer for The Save Mart Companies. “With more marbling comes more flavor. We encourage everyone to come out and taste the wagyu difference!”
The Snake River Farms BBQ Truck and in-store demonstrations will take place from 11:00 a.m. to 5:00 p.m. at the following locations and dates:
Monday, April 15
BBQ truck: Save Mart Clovis, 1157 North Willow, Clovis, CA 93611
Store demo: Save Mart Hanford, 715 W. Grangeville, Hanford, CA 93230
Tuesday, April 16
BBQ truck: Save Mart Modesto, 801 Oakdale Rd, Modesto, CA 95355
Store demo: Save Mart Modesto, 3401 Oakdale Rd, Modesto, CA 95355
Wednesday, April 17
BBQ truck: Save Mart Riverbank, 2237 Claribel Rd, Riverbank, CA95367
Store demo: Save Mart Oakdale, 1449 East “F” St., Oakdale, CA 95361
Thursday, April 18
BBQ truck: Lucky Danville, 660 San Ramon Valley Rd., Danville, CA 94526
Store demo: Lucky Pleasanton, 6155 West Las Positas, Pleasanton, CA 94566
Friday, April 19
BBQ truck: Save Mart Sacramento, 5600 Folsom Blvd., Sacramento, CA 95819
Store demo: Save Mart Rocklin, 3021 Stanford Ranch Road, Rocklin, CA 95765
About Save Mart:
With deep roots in the Central Valley, Save Mart is Valley Proud and benefits from longstanding friendships with local ranchers, farmers and producers who help ensure stores are stocked with fresh, competitively priced products every day. Today, Save Mart operates 79 stores across California and Northern Nevada and is part of The Save Mart Companies, a Kingswood Capital Management, LP portfolio company. Committed to sourcing a wide variety of fresh local products and dedicated to the communities it serves, the company operates 194 traditional and price impact stores under the banners of Save Mart, Lucky, and FoodMaxx. In addition to its retail operation, the Company also operates SMART Refrigerated Transport and is a partner in Super Store Industries (“SSI”), which owns and operates a distribution center in Lathrop, and the Sunnyside Farms dairy processing plant in Turlock. Proud to be California’s largest regional, full-service grocery chain throughout the region, the Company and its 13,000 take extra care to help provide customers with the freshest foods for their families at affordable prices. For more information on the company, please visit www.savemart.com.
About Lucky
Lucky stores reflect the spirit, identity and flavors found in the neighborhoods and communities they serve. Lucky is dedicated to sourcing the freshest produce, meat and seafood along with local products, and varied and eclectic flavors. With 61 stores from Carmel to Ukiah and around the San Francisco Bay Area, Lucky is a proud regional grocery store and part of The Save Mart Companies, a Kingswood Capital Management, LP portfolio company. The Save Mart Companies operates 194 stores under the banners of Save Mart, Lucky and the price-impact FoodMaxx. In addition to its retail operation, the company also operates Smart Refrigerated Transport and is a partner in Super Store Industries (SSI), which owns and operates a distribution center in Lathrop and the Sunnyside Farms dairy processing plant in Turlock. For more information on Lucky stores, please visit: www.LuckySupermarkets.com.