Contact:
Alicia Rockwell, Public Affairs Director
209-985-3765
arockwell@savemart.com
Modesto, Calif., July 30, 2011
Save Mart’s Giant Custom Hot Rod Grocery Cart to Appear at Local Stores and
Street Cruises in Celebration of Hot August Nights
WHO: Save Mart Supermarkets, official grocery sponsor of Hot August Nights
WHAT: Grocer’s Giant Custom Hot Rod Grocery Cart, Big Red, will be appearing at Nevada Save Mart locations and in several controlled street cruises.
Accompanying BIG RED will be the Hot August Nights Consumer Contest Grand Prize – a 2012 45th Anniversary Edition Camaro Coupe.
WHERE and WHEN:
Store Appearances
| 8/1-Wednesday | Carson City- 3325 Highway 50 East | 2 pm – 6 pm |
| 8/2-Thursday | Carson City – 4348 S. Carson St. | 2 pm – 6 pm |
| 8/3-Friday | Carson City – 3620 N. Carson St. | 2 pm – 6 pm |
| 8/4-Saturday | Reno- 525 Keystone Ave. | 2 pm – 6 pm |
| 8/5-Sunday | Sparks- 9750 Pyramid Lake Hwy | 11 am –5 pm |
| 8/6-Monday | Reno- 195 West Plum Lane | 1 pm – 7 pm |
| 8/7-Tuesday | Reno- 4995 Kietzke Lane | 1 pm – 6 pm |
| 8/8-Wednesday | Sparks- 565 E. Prater Way | 11 am –3 pm |
| 8/9-Thursday | Reno- 10500 N. McCarran | 11 am –3 pm |
Controlled Street Cruises
| 8/7-Tuesday | Sparks | 7 pm |
| 8/8 -Wednesday | Official Kick Off Cruise, downtown Reno | 7 pm |
| 8/12-Sunday | Official Parade, downtown Reno | 10 am |
WHY: To celebrate Save Mart’s sponsorship of Hot August Nights with its customers, associates, and the community.
DETAILS: Big Red is 12′ 6″ tall, 8’3″ wide, and 11′ long and weighs 3000 lbs. Its 28 gallon fuel tank uses 110 Octane Sunoco race fuel. The engine is a
Watson Racing Chevy 454 commanding 520 horse power and 550 foot pounds of torque. Big Red was built for speed and is capable of accelerating from 0 to 60 mph in approximately eight seconds. Top racing speed has yet to be determined.
The 2012 45th Anniversary Edition Camaro Coupe has a 3.6 LT V6 engine, 6 Speed automatic transmission and is valued at over $30,000.
Photo opportunities will be available for media and customers.
For more information, please visit: [contest over]
About Save Mart Supermarkets
Save Mart Supermarkets, a California corporation, owns and operates 226 stores in Northern Californiaand Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. Headquartered in Modesto, Calif. since the company was founded in 1952, Save Mart Supermarkets has always believed in supporting local suppliers and producers, and is actively engaged with the charities and causes of the communities where its stores do business. For more information on the stores of Save Mart Supermarkets, please visit www.SaveMart.com, www.LuckySupermarkets.com, and www.FoodMaxx.com.